﻿MAISON ROYAL & PAW â€” USING THE MARKS AND IMAGES

These files are supplied for editorial coverage of Maison Royal & Paw and for use by its confirmed partners. They remain the property of Pet Dentist L.L.C-FZ. Any other use, including on products, packaging or in advertising, needs written permission from the Maison.

THE MARK
- Use the primary mark (gold crown, black lettering) on ivory or white; the reversed white mark on navy or dark photography; the all-gold or navy versions where a single colour is required.
- Keep clear space around the mark of at least the height of the crown. Minimum width 32 mm in print, 160 px on screen.
- Do not recolour, outline, stretch, rotate, add effects, or separate the crown from the wordmark except where the symbol-only file is supplied for that purpose.
- Never place the mark beside coats of arms, cyphers, heraldic supporters or any device that could imply a royal warrant, patronage or connection. There is none.

THE PORTRAITS
- Merlo is a real dog, the founder's cavapoo. His crown and robe are digital artwork painted over a plain photograph; nothing was placed on him. Caption: "Merlo, brand ambassador of Maison Royal & Paw. Digital artwork over a photograph."
- Perle is a character created for the Maison. Caption: "Perle, the Maison's feline. Digital artwork; no cat was photographed."
- Do not crop away the crown, add other garments or accessories, or place either ambassador in a scene that shows an animal stressed or restrained.

EDITORIAL AND PRODUCT IMAGES
- The editorial scenes are digitally created artwork, not photographs. Where a caption is printed, say so: "Editorial imagery, digitally created. Courtesy of Maison Royal & Paw."
- The product images are renders with the final label artwork; finished packaging will be photographed before the first delivery. Caption: "Product render. Courtesy of Maison Royal & Paw."
- Credit line in all cases: Courtesy of Maison Royal & Paw.

WORDS THAT MUST STAY ACCURATE
- Founder: Dr. Deepak Songra BDS (GDC: 68552), a dental surgeon, not a veterinary surgeon.
- Rituals are cosmetic care products that cleanse, condition and scent. They do not treat, prevent or cure any condition. Please do not describe them as therapeutic, medicated, hypoallergenic or veterinary.
- The Maison does not use "haute couture", a term protected in France. "Couture" is correct.
- Prices include tax and are stated in GBP and AED. There are no discounts, sales or codes, so please do not describe member privileges as discounts.
- Nothing is on sale before spring 2027; the founding list takes no payment.

DISCLOSURE
- Where the Maison provides product, hospitality or payment for coverage, the coverage must say so clearly, as the UK CAP Code and the UAE's advertising rules require. The Maison will not ask anyone to hide a paid relationship.

CONTACT
Press and partnerships: the concierge, WhatsApp +971 55 293 1121, press@royalandpaw.com. Interviews with the founder by arrangement, London and Dubai.